Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On line gambling operator Unibet announced today that it is to introduce an overhauled form of its online video gaming brand Maria later on this thirty days. The company stated that the overhaul would incorporate a completely responsive front-end web site and a brand tonality that is new. Hence, the it will be diversified in a bid to be a little more appealing to both feminine and gambling that is male.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in most the markets it operates by mid-February. The launch is always to take place in three phases. The website that is overhauled live on February 8 in Estonia. It really is to be launched in the UK on February 15 and can get live in Denmark, Finland, holland, Norway, and Sweden the next day.
What is more, it shall move its offering from online bingo to casino games due to the fact latter have actually turned out to be much more popular among gambling customers. Thus, the brand name will be able to target both male and female players.
The online casino games will be offered across all available channels. The Maria Casino site has its logo design and branding revamped. Brand New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that although the web site can be one ‘with a feminine touch,’ they have been now intending at expanding their customer base so that it include both male and female gambling clients.
Are you aware that change from bingo to casino, the executive noted that they’ll are in possession of to upgrade the brand name in a fashion that reflects that shift too Maria’s client demographics. Bingo will keep on being an crucial part for the brand’s item providing, aided by the latest bingo client launched back 2015 showing more than positive results.
After its revamp and rebranding, Maria Casino may also have new brand character that is anticipated to engage existing customers more deeply in what the website is offering and would offer grater commitment from their website.
An exciting advertising campaign will mark the rebranding and revamp. It’s going to be distributed across all networks so that both current and prospective new players will likely be reached and introduced to the new brand name character and the revamped web site. TV adverts will run in the company’s core markets, other related content will additionally be spread across various stations, with radio, printing, and mobile beatingonlinecasino.info being among those. a social media marketing campaign are launched to inform players about the changes that are upcoming.
Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions as well as other services and products for the gambling industry Evolution Gaming announced that two new casino that is live for online gambling operator Genting Alderney have already been launched.
A Genting Casino area are providing casino that is popular like Live Blackjack, Three-Card Poker, and Baccarat, along with Evolution’s exclusive Immersive Roulette. All games are streamed from the said dedicated area at Evolution’s Riga-based studios.
Another dedicated area may be featuring VIP experience aimed at recreating the legendary Crockfords, known to end up being the gaming club that is oldest for rich players. Gambling customers will have the chance to play Blackjack, Baccarat Squeeze, and Live Roulette, while enjoying the Crockfords recreated glance at the Riga studio.
Commenting regarding the launch associated with two new dedicated gaming environments, Genting Casino Managing Director Peter Nolan said it is instrumental with their online development strategy to have completely integrated service that spans in both land-based and live-streamed environments. The professional also noticed that a payment that is new will be developed to ensure the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they are well-aware of what motivates players of both online and land-based casino games and this is why they have created a package that are equally useful to gambling clients along with affiliate partners.
As for the impacts the launch regarding the two committed areas will have on Genting’s online brand, the executive defined this as an essential milestone for the company’s development, giving customers the chance to go through the Genting and Crockfords environment for a number of products.
Evolution Gaming CEO Jens von Bahr stated that they’re ‘enormously proud’ to launch gaming Live Casino areas with Genting, thus underlying their focus to converge and maximize video gaming opportunities for land-based venues to ensure those have the ability to offer both new and current players utilizing the most useful possible experience.
Before the launch of the two devoted casino that is live for Genting, Evolution has supplied the video gaming group along with its range of Live Casino solutions. In August 2015, Genting went real time with the provider’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being just number of those.